On July 12 the first Scandinavian #TakeOffJustLogo demonstration took place in Gothenburg, to raise awareness regarding the misuse of the trademarked sufi emblem. Hundreds of people gathered to have their voices heard. The passion and zeal of demonstrators could be sensed by the members of the public, who showed great interest and were in agreement […]

Click here to watch all videos of this event The wave of protests against the Italian designer Roberto Cavalli doesn’t stop. Today hundreds of Sufi students gathered to raise their voices against the fashion designer, who has copied their sacred school symbol, which has been trademarked for 27 years. Many members of the public were […]

(Chicago, Illinois, U.S.A) – On Sunday, June 29th, hundreds of passionate voices could be heard on the streets of Chicago. This was the 12th demonstration in a series of global protests led by Sufi students who gathered to raise awareness about fashion designer, Roberto Cavalli’s massive trademark infringement of a sacred Sufi emblem. The trademarked […]

Watch more videos of this event On Saturday 28th June 2014 Protests continued for the second consecutive week outside Harrrods and Roberto Cavalli store on Sloane street today. Despite the rain – protestors came out to raise awareness of the trademark infringement by Roberto Cavalli on his Just Cavalli range. Many shoppers stopped and spoke […]

On Saturday 21st June 2014 hundreds of protesters gathered outside Harrods and Roberto Cavalli store on Sloane Street in London. The simultaneous demonstrations were highly effective. The protesters all took the opportunity to stand up for their logo and to raise awareness of the trademark infringement. The campaign was so effective that hundreds of passer-bys’ […]