|Date:||July 26th, 2014|
|Time:||2 - 3pm (UTC-05:00)|
|Location:||55 Bloor Street West, Toronto, ON, Canada|
(Toronto, Canada) – Saturday, July 26, 2014 on 55 Bloor Street West, Sufi students stood in silence during their peaceful protest, yet their facial expressions were louder than thousands words. Their faces cried out the agony of infringement on what is rightfully theirs, the Sufi trademarked emblem. The hurtfulness of misrepresenting their sacred emblem with diametrically opposite values united hundreds of Sufi students in Toronto. The determination in their cause to reject the corporate bullying imposed by Roberto Cavalli was magnified by the peaceful protest carried in a complete silence.
The international campaign by #TakeOffJustLogo was well-received in downtown Toronto in front of Holt Renfrew store. The protesters have one aim: for Mr. Cavalli to remove their trademarked and sacred emblem from his entire range of “Just Cavalli” fashion line. The press was present at the scene, and the Sufi students’ message resonated with the multicultural Torontonian community.
People with different demographic and ethnic backgrounds found Mr. Cavalli’s actions not only unlawful but unethical. Some admired how the leading luxury stores have already removed the “Just Cavalli” products as a result of #TakeOffJustLogo campaign. Others questioned the competence of Mr. Cavalli as a designer who shamelessly offends faith groups worldwide. Many people took actions and signed the petition for taking off the “Just Cavalli” logo.
To stand firmly in silence for what is legally theirs, to continue indefinitely till a complete removal of Sufi trademarked emblem from the “Just Cavalli” brand were the clear messages left behind in Toronto on July 26th!