Sufi Muslims are calling for a ban on a Robert Cavalli perfume advertisement that includes photos of model Georgia May Jagger with an H-like image on her wrist they say “cheapens” and “degrades” one of their holiest symbols.
The ornate figure is similar to a sign Sufis use to refer to Allah and, according to the Daily Mail, representatives of the community have said it is “heartbreaking” to see it used to make money.
The estimated 500,000 Sufis worldwide are reportedly demanding the symbol, which they have previously had trademarked, be removed from the ads.
Some have demonstrated outside the London department store Harrods and in Dusseldorf, Germany and Los Angeles and created the hashtag “TakeOffJustLogo” for social media campaigns.
“To use something that means so much to us for corporate profit cheapens our sacred symbol. It’s disrespectful, offensive and degrading,” one of the protest organisers, American student…