Italian fashion designer Roberto Cavalli has been accused of hijacking a symbol used by a school of Sufism to promote his Just Cavalli perfume.
The group Sufi Rights said on its website that it was working with the students to highlight the “offence Roberto Cavalli … has caused by using their emblem”. Sufism is a branch of Islam.
The group’s comments follow a social media campaign by the students, with the Twitter hashtag #TakeOffJustLogo.
Sufi Rights describes its objective as providing a voice to Sufis by “protecting the sanctity of their faith” and raising awareness about its misrepresentation.