Paris fashion week always has its fair share of politics.
This season, it was Roberto Cavalli who was in the line of fire, with Wednesday seeing dozens of campaigners in support of the Sufi branch of Islam protesting outside the Italian designer’s Paris boutique in opposition to his “Just Cavalli” scent logo.
The stink, according to the placard-holding protesters from the Sufi community, is that the Cavalli design — a graphic of 2 C’s joined together with spiky edges — is a rotated version of an ancient Sufi symbol for peace, purity and the name of god and that it destroys the sanctity of their symbol.
The Maktab Tarighat Oveyssi Shahmaghsoudi group says it holds the copyright for the logo and has registered a cancellation action against the Cavalli design with European and U.S. trademark offices.
Cavalli reject the claims and says their symbol is “clearly very different.”