“A poor original is better than a good imitation.” ― Ella Wheeler Wilcox In today’s complex global market, companies put endless effort into making their brand stand out amongst various competitors. Clever advertising techniques, product differentiation and price leadership are just a few measures which companies take to protect, evolve and improve their brand name. […]
“Deadly” Similarities
Recently, I read a tweet a fellow student at MTO posted and it really got me thinking. The tweet wrote “If a pharmaceutical drug had a similar logo to a candy bar. That would be a problem #sufirights #takeoffjustlogo #cavalli #robertocavalli” – @_donyaxo_ I got thinking about how valid this point really is and how comparable the situation […]