Logos are the easiest form of branding. The mind associates with imagery to create a complete understanding of the product or idea.
Regardless of where you go, everyone can associate with this. It bears numerous connotations and has no geographical boundary.
This logo originates from the Hindu faith and once represented love, peace and unity. The fascists manipulated and distorted the reality of this authentic emblem.
They simply removed four indentations and rotated the main body 45 deg. It soon became a symbol of abuse and mass extermination. It was deemed so offensive that is was outlawed by numerous countries which caused the Hindus to abandon their own emblem. Originating from the Sanskrit word ‘svastika’, it means good being and promoting good health.
Have we not learnt from this tragic history? Have we not learnt to defend against corporate abuse by the powerful?
Today is a new day where integrity must be upheld, voices must be heard, and equity must exist.
The Sufis stand united and will not allow their sacred emblem to go the way of the Swastika; it will not become a mediocre snake bite in the history of time. The 1400 year old message of self-knowledge, love, harmony and unity will never be abandoned. We will stand for what is rightfully ours.