Friday May 23rd 2014—The big day! The first ever #TakeOffJustLogo rally took place in Dallas, Texas. With countless hours of preparation and planning, Sufis all over the United States were ready to voice their concern in front of the Roberto Cavalli store at North Park Mall. Hundreds of students travelled by buses and planes to […]
Live blogging event
Hi everyone, I’m here at the V&A and will be tweeting all day from @_donyaxo_ account. The crowd here is ready to launch their takeoffjustlogo demonstration in the UK for the first time. Despite Cavallli’s recent decision to not attend protesters are here with numbers growing by the minute. It just shows how much love […]
A Fashion Designer’s Claim to Fame
“A poor original is better than a good imitation.” ― Ella Wheeler Wilcox In today’s complex global market, companies put endless effort into making their brand stand out amongst various competitors. Clever advertising techniques, product differentiation and price leadership are just a few measures which companies take to protect, evolve and improve their brand name. […]
Roberto Cavalli – A NO SHOW
Sufism students have been preparing for a peaceful protest on May 29th outside the V&A museum where Roberto Cavalli was supposed to deliver a speech as part of The Glamour of Italian Fashion 1945-2014 exhibition. Thousands had tweeted regarding the matter and the demonstration was just aimed at gaining press attention for their campaign against […]
#TakeOffJustLogo Documentary
Logos are the easiest form of branding. The mind associates with imagery to create a complete understanding of the product or idea. Regardless of where you go, everyone can associate with this. It bears numerous connotations and has no geographical boundary. This logo originates from the Hindu faith and once represented love, peace and unity. […]