“A poor original is better than a good imitation.” ― Ella Wheeler Wilcox In today’s complex global market, companies put endless effort into making their brand stand out amongst various competitors. Clever advertising techniques, product … [Continue reading]
Sufi emblem exploitation and cultural colonization: Cavalli’s misogynistic use for profit
Throughout history humans have always been in search of an answer to some basic questions such as; who am I, what is my purpose in life, or for what reason was I born? In response to such questions, answers have been provided by various likeminded … [Continue reading]
Roberto Cavalli – A NO SHOW
Sufism students have been preparing for a peaceful protest on May 29th outside the V&A museum where Roberto Cavalli was supposed to deliver a speech as part of The Glamour of Italian Fashion 1945-2014 exhibition. Thousands had tweeted regarding the … [Continue reading]
V&A event cancelled as Sufis protest at Cavalli logo
Islamic campaigners have claimed victory over Roberto Cavalli, the Italian fashion designer, after the last-minute cancellation of an event at the Victoria and Albert Museum. Planned protests over a logo resembling a sacred Sufi emblem descended … [Continue reading]
#TakeOffJustLogo Documentary
Logos are the easiest form of branding. The mind associates with imagery to create a complete understanding of the product or idea. Regardless of where you go, everyone can associate with this. It bears numerous connotations and has no … [Continue reading]
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