Thursday, 29th May: After weeks of planning with the assistance of SufiRights, hundreds of MTO students joined together outside London’s famous Victoria & Albert museum to stage a peaceful demonstration, raising awareness – whilst expressing their concern – of Roberto Cavalli’s use of a Sacred Sufi Emblem for his JustCavalli logo. Roberto Cavalli was scheduled […]
A Fashion Designer’s Claim to Fame
“A poor original is better than a good imitation.” ― Ella Wheeler Wilcox In today’s complex global market, companies put endless effort into making their brand stand out amongst various competitors. Clever advertising techniques, product differentiation and price leadership are just a few measures which companies take to protect, evolve and improve their brand name. […]
Cavalli Store At NorthPark Center Draws Protest
DALLAS (CBSDFW.COM) – Luxury retail store Roberto Cavalli at NorthPark Center was under fire Friday by Sufi students. The protestors called for the famous fashion label to remove the Sufi emblem from its clothing. The group said the retailer uses a rotated version of the sacred Sufi symbol in its ready-to-wear “Just Cavalli” line. Sufism, […]
“Deadly” Similarities
Recently, I read a tweet a fellow student at MTO posted and it really got me thinking. The tweet wrote “If a pharmaceutical drug had a similar logo to a candy bar. That would be a problem #sufirights #takeoffjustlogo #cavalli #robertocavalli” – @_donyaxo_ I got thinking about how valid this point really is and how comparable the situation […]
Roberto Cavalli must remove justcavalli logo
A designer’s greatest asset is creativity. It is an expression of universal beauty to be enjoyed by everyone. We all express our creativity in different forms. But we all have one common thread: The uniqueness of our creative expression. It is what makes us all unique, whilst making us profoundly connected. When a designer sacrifices […]